Media Request Forms

Click the image above if you need to promote an event or anything with start and end dates, like a series or theme. It will take you to a form with everything we need to know to get started!

Click the image above if you need a simple date change or any update using the same template of artwork that has already been developed. Updates like this are typically quick fixes, and this abbreviated form will help us get it to you quickly!

Click the image above if you need help setting something up on the website. Things like adding pages, restructuring menus, switching out videos, or revamping the structure of pages can be a little more involved, and we’re ready to help. For simple edits to the website, we are happy to handle it as well, but hope to equip you to be able to do them as well.  If you haven’t been trained on how to edit and add content to the website yet, we want to train you!

Click the image above if you need a special project that isn’t tied to a date, time, or location. Every once in a while, you may need a generic sign that goes on the wall, a business card for your ministry, or shirts for volunteers to use on a regular basis. This form is intended to be a catch-all for everything that doesn’t fit in the others.

Media Lingo

Is it a logo or a graphic? A website or a webpage? Sometimes it’s hard to describe what you need done, because often times people use terms interchangeably for different things. Here are a few terms we use in Media lingo that help us accurately describe what we’re trying to say.

DESIGN TERMS

Logo: A defining mark that always stays the same, and is limited to a few colors. Examples: our FBS logo, The Bridge logo, The Kid Depot logo.

Graphic:  A still image created to a specific size, usually made up of text, images, logos, etc. Examples: all of the images that rotate on our Hall Loop screens in the church hallways.

Branding: An idea or set of images people connect with when they think about a certain company or organization. Branding is important when you want people to remember who you are after encountering you. When you think of McDonald’s restaurant chain, you probably think of the colors red and yellow, big arches, the shape of a happy meal box, and “I’m lovin’ it.” Those things all make your brain more comfortable approaching the restaurant because of the intentional familiarity they have created. At FBS, we place importance on branding consistency because it helps people in our community remember who we are and what we’re all about; If someone encounters the love of Jesus at an FBS event, we want them to have a clear internal association to who we are and remember where to connect with us in the future. Whether it is the main blue colors and the FBS heart shield logo, or a sub-brand like the Kid Depot, Merge, or The Woodlands Preschool, we want people to leave with a lasting visual image to go along with the love they have encountered here.

WEB TERMS

Website: A place on the internet that usually holds multiple pages of content. If the internet is a city, think of a website as a building. Examples: www.fbs.org, www.google.com, www.theencouragingword.org

Web page: A specific location on a website, distinguished in your web browser by the backslash symbol ” / “. Think of web pages as rooms in the building (website). The Media Request Forms page is a web page on the www.fbs.org website. Examples: www.fbs.org/give, www.fbs.org/students, etc.

Web page section: A section of content on a particular page. This portion of the page about “Media Lingo” would be considered a section of the page, and the images above would be another section. Since modern websites have the ability to scroll almost endlessly, it is usually better to add a section to an existing page than to add a new page for every paragraph of content. We can create Redirects to specific parts of web pages to avoid scrolling to the content.

Redirect / Shortcut: An abbreviated web address to help avoid typing in longer addresses. On our current website, redirects can take users to a specific page AND even to a specific section on the page automatically.  We use these everywhere we can. Example: www.fbs.org/students.

PRINTING TERMS

Vector / Line art: Artwork created using points and lines instead of pixels. Think of the fonts you use in Microsoft Word—you can make the letters as big or as small as you want without them getting pixelated like a photograph. Vector art is infinitely scaleable, but since it is just points and lines, it can’t have the realistic detail of a photograph with pixels (raster). Logos and most artwork for t-shirts, bags, pens, etc must be created in vector art. Most artwork printed on paper does not need to be vector.

Stock Photo: These are images we pay a license fee to use in our promotions. Although it’s easy to Google a picture of something and put it in a promotional graphic, it’s illegal a lot of the time.

Brochure: A folded print piece with multiple panels, often in a trifold or accordion fold format. These are usually meant to give an overview of information about a specific place or thing.

Flyer / Handout: A small print piece (usually smaller than a normal 8.5 x 11 inch piece of paper) with graphics and information, usually to promote an event.

Color Mode, Resolution, and File Size: With the ease of modern technology to “copy and paste” from screens to print, or to upload print files to websites, it can be easy to think that any image file will be compatible with how you want to use it. However, screens like your phone, TV, or computer speak a different language (RGB color at 72dpi / small file size) than your printer does (CMYK color at 350dpi / large file size). If you’ve ever uploaded a print file to a website, you might have noticed that the colors look dark and distorted, and the web page seems to take forever to load because the file size of the image was too big. Similarly, you may have printed out an image from Facebook and noticed that it looks pixelated and low quality, because it has been optimized for web use. We want to always help you get the right file type for your project, so don’t hesitate to ask our help!

 

X